Sometimes, this incognito mode is also applied by online marketers and SEOers to have a better picture of “objective” search results. What does that mean? It means there’s no corresponding history, cookies, site data, and personal information you input in forms recorded at all, thus anyone else using the same smart device won’t discover what you’ve viewed, done and entered via the same Chrome browser at all. Why this mode is created? In short, when you surf the internet in such an incognito window, everything you visit and all local data you input would be in another private session and won’t be saved once you close the window. Although statistics from some other agencies like Stetic and Wikimedia are less than that, Chrome still tops the rank steadily. Incognito Mode is the private (browsing) feature of Chrome, which is currently the most widely-used cross-platform browser developed by tech giant Google, with over 64%, 66%, and 67% market share of desktop and mobile browsers according to StatCounter, NetMarketShare and Statista respectively.

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